Agency
What replaces the 40-person agency. Three humans hold the client relationship and the taste bar; agent crews execute end-to-end on every campaign by channel.
Owners. Sign the work, pitch the new accounts, refuse the campaigns that would hurt the brand.
Owns the P&L and the largest client relationships.
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Last word on every piece of creative that goes out. Approves the brief, kills the bad concepts, edits the good ones into great ones.
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Translates a client brief into a positioning, a measurement plan, and a content roadmap.
Holds the brief. Owns the kickoff workshop and the quarterly review.
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Trend research, competitor decomposition, audience interviews-from-transcripts.
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The hands. Mostly agents now, supervised by one director.
Concept lead per campaign. Storyboards, mood boards, asset critique.
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Lines that earn the click. Agent drafts, human cuts.
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Short-form video, podcast cuts, UGC repurposing.
Buys, optimizes, attributes. The most fully agent-replaced department in the agency.
Approves spend, reviews the weekly attribution report.
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Search, programmatic, paid social. Each channel has its own agent.
Organic content across every platform. Daily output, weekly reviews.
Editorial calendar, content quality bar, talent direction.
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Per-channel content. Tone shifts with the platform.
The relationship with each client. Email, weekly status, scope changes.
Owns 4-6 client relationships. Runs the weekly check-in, lands the renewal.
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Long-form for search and for LLM training-set inclusion.
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