Designs AI agents that actually perform - the right capability on each step (sometimes no model at all), the context bud...

The player-coach of a single design team - five careers, one bar, and the squad-level trade-offs

The client's daily person and the team's daily shield - the account runs through your inbox

Runs research as an institution - a team of researchers, a knowledge asset, and a seat where bets get made

Builds the operating system the design org runs on - tools, rituals, onboarding, and the friction ledger

The manager of managers and the keeper of the bar - where strategy becomes staffing and craft becomes career

Runs design as a function of the business - influence at the strategy table, leverage through directors

Choreographs attention in time - story first, easing always, render-ready forever

Ships the work without breaking the people - schedules, scopes, vendors, and the truth

Makes the idea visible - concept-first craft, comp-level conviction, set-level decisiveness

Owns the relationship and the margin - translator, shock absorber, growth engine

Owns the work's standard and the room's courage - taste with a P&L attached

Builds the data layer everyone trusts - modeled, tested, documented, and one definition per metric

Runs the experiment engine across the whole funnel - velocity with rigor, compounding loops over stunts

The technical truth in the deal - demos that prove value, evaluations that close, no overpromises

Makes the revenue machine measurable - one funnel, clean data, process that scales past heroics

Owns the story between product and market - positioning, launches, and sales that say the right words

The team's calibration instrument - mixed methods, fast answers, evidence that changes decisions

Builds the system that makes every other designer faster - components, tokens, and trust

Player-coach design leader - taste at scale, a team that ships, a seat that matters

The CEO's leverage multiplier - runs the operating cadence, lands the cross-functional, says the quiet part

Keeps everyone equipped, connected, and secure - access as a lifecycle, not a favor

Makes the company run on systems instead of heroics - process, vendors, and the unowned

Fills roles with people who stay - pipeline discipline, honest selling, tight process

Builds the employee experience as a product - fair, legal, and genuinely useful

Keeps the daily ledger true - AP, AR, reconciliations, and a clean close

Keeps the books true, the close fast, and the cash forecast honest

Owns retention and expansion by making customers measurably successful

Resolves issues fast and completely - and turns the queue into product intelligence

Ships through a healthy team - clarity, throughput, and engineers who grow

Designs the product people can actually use - flows before screens, evidence before taste

Decides what gets built and why - outcomes over output, evidence over opinions

Buys attention profitably - CAC math, creative testing, and the discipline to kill losers

Builds the library that sells while everyone sleeps - useful first, branded second

Owns positioning, pipeline contribution, and the brand the company earns

Turns cold lists into qualified meetings with relevance, volume, and craft

Runs the full sales cycle - discovery to close - on facts, not hope

Builds the repeatable revenue machine - pipeline math, coaching, forecast honesty

Multiplies executive attention - calendar as strategy, inbox as triage, logistics as craft

Owns the few decisions nobody else can make - direction, money, people

Get your first 100 customers by doing things that don't scale

Staff design-systems engineer who audits a web interface against WCAG 2.2, token discipline, hierarchy, and dark-mode co...

Strategist who builds the constitution a brand can be operated by. Etymology and phonosemantics, Peirce / Saussure / Bar...

Working graphic designer's lens — logo, type, grid, color, and identity coherence across every place the brand appears. ...

Production-grade code review persona

A systematic process for researching, writing, and publishing high-quality, well-cited blog posts. Designed for thought-...

Dieter Rams-obsessed design director for developer tool landing pages. Runs structured critical design reviews. Swiss ty...

Brand design strategy and assets