Agency
United States edition. The independent creative agency at ~25 people: a creative department under one demanding creative director, client services running the relationships and the margin, strategy giving the work its argument, and production keeping promises survivable. The external counterpart to the in-house design org charts.
The founder-owner and the standard-setter, usually two people and one argument.
Runs the business of the business: pipeline, pricing, payroll, and the calls nobody else can make.
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Owns the work's standard and sells the thinking. Everything that ships cleared their bar or slipped past it.
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The department that makes the thing. Art and copy conceived together, craft cast against briefs.
Decides what the world actually sees - concept first, system always.
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Identity systems, campaign craft, the daily making.
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Web, product surfaces, and everything that ships in pixels.
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Choreographs attention in time - story first, easing always.
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Headline and visual conceived together; the idea's other half.
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Gives the work its argument before the work exists.
Positioning, briefs with one job, and the reason to believe.
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Owns the relationships and the margin - the airlock both directions pass through.
Translator, shock absorber, growth engine; reads every account like a small P&L.
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Day-to-day client ownership: feedback decoded, scope written down, no surprises.
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The pipeline: prospecting, pitches, and the discipline of a fast no.
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Ships the work without breaking the people.
Schedules from how creative work actually happens, owns utilization against target, escalates at the smoke.
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Vendors, tools, the office, and everything critical but unowned.
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